PLG Disrupt | On-Demand

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PLG on-Demand
Speaker: Yoni Solomon, Product Marketing Director, G2
Session On-DEmand

Prime Your Product's Positioning for Direct Response

Session Overview
Effective product positioning might just be the single most important skill for a Product Marketer to have. In this session by PLG Disrupt Yoni Solomon, Product Marketing Director at G2 shows how PMMs ensure positioning, problem statements, and value propositions are primed and ready for conversion and demand generation.

Session’s key takeaways:
  • How to nail foundational messaging
  • Building consistent, templated product/value stories
  • Accelerating G2’s product launch process
  • Creating landing pages, emails, PR, and even booths!
  • Increasing product campaign conversion by 900% YoY

                                               This session is sponsored by

                                                          Watch On-Demand

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Learn from
World-Class
SaaS Leaders

Alison Skidmore, VP Customer Success & Renewals, APAC, SAP
Felix Eichler, CTO & Co-Founder Userlane
Francisco M. T. Bram Head of Global Product Marketing, Uber
Sydney Strader Head of Customer Success, Catalyst
Srinivas Somayajula Head of Product Ops, Monetization & Growth, Calendly
Matt Billotti, Product Lead Growth & Lifecycle, Drift
Teresa Anania VP of Global Customer Success, Zendesk
Lisa Singer, VP Principal Analyst Forrester
Muneyb Minhazuddin VP Product Marketing, VMware
Margaret Quigley, Sr. Business Development Manager, Userlane
Ismail Madni, Head of Pricing Strategy, Okta
Peter Lyon VP Customer Success at Poppulo, Co-Founder Customer Success Network
Yoni Solomon, Product Marketing Director, G2
Jeremy Horn, VP Global Head of Product Management, Cognizant
Idan Fargeon, Product Manager Lead, Alibaba
David Apple, Head of Customer Success, Notion
Ingmar Zahorsky, VP of Customer Success, ChartMogul
Inessa Lurye VP of Product Management , Yesware
Parag Pathak, Team Lead Product Marketing, IBM
Jonathan Maimon Head of Product Marketing, Elementor 
Amitai Gat, Head of Product at Elementor
Maria del Mar Mitjavila Bedmar, Customer Success Manager, Userlane
Shane Correa, Serial VP Customer Success Leader

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