The Evolving Role of the Product Marketer in the Product-Led Era

Join us for a PLG session with Abby Hehemann, Sr. PMM Getresponse sharing insights & trends on how PMMs
can be product-obsessed to drive rapid growth in their organizations.

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Guest speaker

Abby Hehemann,
Sr. PMM Getresponse

In her role as Senior Product Marketing Manager at GetResponse, Abby focuses on strategic product positioning and value-driven messaging. She works to develop a deep understanding of customer needs and execute high-impact GTM, lead gen, and retention campaigns. Abby demonstrates her passion for customer success by developing online marketing training programs and hosting educational webinars.
Patrick Jones - Course author

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